• Company Name:
  • Location:
    Gurgaon, Noida, Bengaluru, Hyderabad, Bangalore, Greater Noida, Secunderabad
  • Duration:
    4 Weeks
  • Total Efforts:
    Full-Time during weekends - 8 hours/ day
  • Target Audience:
    Management Students
  • Number of openings:
  • Submission Date:
    4th October, 2019
  • Start Date :
    Students should be ready to work within 2 days of applying

About the company

Milkbasket is India’s first and largest daily micro-delivery service. Built on the unique Indian habit of getting fresh milk delivered at home every morning, Milkbasket (accessible on milkbasket.com, iOS, and Android) is today fulfilling the entire grocery needs of a household every day before 7:00 a.m. To enable frequent and frictionless buying, Milkbasket has innovated flexi ordering and contactless delivery - both a first in the e-commerce industry - and favorites of Milkbasket customers.

Project Steps

  • Selected Interns will get to work under the Management Team at MilkBasket as Marketing Interns. The interns should be available to work on weekends for min. 4 weeks.
  • The interns will be responsible for :
    1. Running on-ground marketing activations to acquire users for Milkbasket.
    2. Conducting on ground surveys in Milkbasket’s focused Micro markets.
  • Interns will go through a Comprehensive Training Program with the MilkBasket Team before they get started on the Internship deliverables; this will make them equipped to manage performance expectations.
  • Students will be distributed in teams upon selection and will be allocated a specific area. They will be provided with weekly targets and deliverables which will be monitored by their project coordinator. More details about the job, area allocation, and KPIs shall be shared with the selected students by the project manager.
  • Selected candidates would be expected to submit a report at the end of the project:
    1. Build insights on customer acquisition strategy at the society/ micro market level.
    2. Validate the positioning strategy of Milkbasket to judge which brand propositions have the max offtake.

Expected Project Output

Interns will be expected to conduct on-ground marketing activities and surveys to acquire users for Milkbasket during the weekends for min. 4 weeks.

Rewards & Benefits:
1. Project Certificates: Internship Certificate with KSA Ratings & Company Logo.
2. Certificates of Excellence highlighting specific Skills & Performance Levels: Will be given to students who achieve or showcase specific Performance Levels or Skills, as communicated by Project Manager from time to time.
3. Recommendations: LinkedIn Recommendations will be given to Top Performers as per achievement of various target/ performance/ skill parameters and slabs (The achievement parameters & slabs for the same will be communicated by the Project Manager at appropriate times).

1. Reimbursement for travel to an allocated location (Rs. 300 per person per visit) as per the attendance. Money will be released in every 15 days.
2. Amazon vouchers worth Rs 1000 to top three performers in each city & Milkbasket goodies to all the candidates on successful completion of the project.
3. The top performers at the end of the project stand a chance at getting a direct internship offer with Milkbasket marketing team in focused projects on new customer acquisition, customer retention, customer insights, digital and online projects.

Skills you will Learn:
1. Market Research
2. Verbal Communication
3. Customer Engagement & Networking
4. Convincing and Persuading

Who Should Apply to this Project:
1. Should have Good Communication Skills & On-the-feet thinking.
2. Should be comfortable with Sales & Fieldwork
3. Should be adequately comfortable with technology
4. Should have own Smartphone or Laptop and should be willing to carry the same during fieldwork.

Terms & Conditions:
Click to Read All the Important Terms & Conditions related to Live Projects & Internships on OysterConnect.com.

Type of Interaction

Virtual with Field Work, with flexible work hours. Student will be expected to spend 20-25 hours/week. Student will be required to do field work in the specified location. All interaction will happen over email/Group Chat/phone. No need to visit the office.