About the company

OROSILBER is an iconic Indian brand synonymous with innovation and craftsmanship.Founded in 2001, headquartered in New Delhi, privately held management, OROSILBER designs, manufactures, distributes and retails collection of high quality accessories for men and women. OROSILBER is committed to creating exclusive luxury product range for consumers which reflect for design, tradition and master craftsmanship. The Company sells its products through diversified networks that include upscale boutiques, multi brand outlets, retailers, jewellery stores, and online shops and affiliate Internet sites. OROSILBER sell on wholesale to independent retailers, retail chains, as well as, sells internationally to over 48 countries.

Project Steps

  • Orosilber is planning to launch a new range of Kids Jewelries & Accessories product line(depicting various fictional and animated characters). This product range would be for New Born Babies to 8-10 years old children (both boys and girls).
  • Conduct Secondary Research on similar type of Businesses & products to understand the viability & demand of such a product.
  • Incorporate some Primary research by interacting with a sample group of parents having children within this Age group to understand their expectations/ needs around such products.
  • Basis your analysis, Determine the scope of the sale and purchase of this Kids Jewelries/ Accessories Range in the Tier-1 and Tier-2 cities across India.
  • Recommend effective Market Launch Strategy, Channel Strategy, and Marketing Strategy to attract this potential customer segment.

Type of Interaction

Virtual with flexible work hours. Student will be expected to spend 10 hours/week. All interaction will happen over email/Group Chat/phone. No need to visit the office.

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