About the company

OROSILBER is an iconic Indian brand synonymous with innovation and craftsmanship.Founded in 2001, headquartered in New Delhi, privately held management, OROSILBER designs, manufactures, distributes and retails collection of high quality accessories for men and women. OROSILBER is committed to creating exclusive luxury product range for consumers which reflect for design, tradition and master craftsmanship. The Company sells its products through diversified networks that include upscale boutiques, multi brand outlets, retailers, jewellery stores, and online shops and affiliate Internet sites. OROSILBER sell on wholesale to independent retailers, retail chains, as well as, sells internationally to over 48 countries.

Project Steps

  • Understand the specifications of these Designer Sterling Silver Pens, and the preferences of the Current Target Segments.
  • Conduct a market study of other various potential Segments who can be targeted for the sales of this product, and Identify the Segments which present the biggest scope of selling these Sterling Silver Pens within the Indian Market.
  • Basis your understanding of the market preferences, Develop strategies and methodologies to promote the brand visibility and create a dealer network to reach these potential segments.

Type of Interaction

Virtual with flexible work hours. Student will be expected to spend 10 hours/week. All interaction will happen over email/Group Chat/phone. No need to visit the office.

Any Additional Information

About Orosilber Sterling Silver Pens: Orosilber produces world class pens, made of sterling silver. For each design of pen, we have roller pen, ball pen & fountain pen variants.Initially we started 15 design of Silver Pen. And, gradually, we have developed a range of over 50 designs. We were also selected by the Ministry of External Affairs, to gift these Pens to all the Dignitaries at the BRICS summit, 2012.

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