About the company

CashKart is a First of its kind product in India with services akin to US based company, Paypal. CashKart enables you to upload your Funds on a secure platform and then use it not only do your recharges & bill payments but also to transfer the funds to another user (relatives, friends, etc.). Unlike any other similar platform it also allows two-way traffic and merchant payment services wherein users can also receive funds from other sources on their Cash Kart accounts. All they are required to do is share that Id instead of their Bank account details, thus, enabling safe fund transfer and keeping. Students are expected to conduct a Market Feasibility Study for this product to determine the maturity of the Indian Market in terms of acceptability of such a product.

Project Steps

  • Identify and Connect with the various Target Groups (Eg.,People who do Work from Home jobs in data entry, survey filling, or Freelancers in Digital marketing, Content writers, etc. and therefore, need to get payment from multiple sources, or, People/ companies who make regular payouts for outsourced services).
  • Use Online Media like professional & social networking platforms, Forums & associations to survey these people on their viewpoints and needs for such a product, acceptability, usage possibility, features/benefits, suggestions, etc.
  • Analyse the data and do a Market Feasibility Study for the CashKart product and determine the maturity of the market as well as the acceptability of such a product in the Indian Market.

Type of Interaction

Virtual with flexible work hours. Student will be expected to spend 10 hours/week. All interaction will happen over email/Group Chat/phone. No need to visit the office.

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