Why is Microsoft’s Social Media Marketing Project a Game Changer For An Aspiring Marketing Professional?

“I am a person with high ambitions. While I come from a small town in Uttar Pradesh (where industry exposure is next to nil), I wanted to pursue my career in digital marketing. I knew if I were to find a good job in the same field, I had to not only improve my communication, writing, social skills but also improve upon my knowledge of using basic social media tools. Due to my extensive MBA course curriculum, I could not take up any online courses nor travel to big cities to get some hands on experience. Hence, was looking for virtual marketing internships. This is when I grabbed the social media marketing live project offered by Microsoft ” - Sakshi Tiwari

The story of Sakshi Tiwari is similar to many other students who were looking for virtual internships in India and gained social media marketing  experience by doing a virtual live project by Microsoft via OysterConnect.com.

Students constantly mention how executing this live project was a great experience and changed their understanding of what it takes to be an excellent social media marketing professional.

In today’s scenario, every job in the industry has become demanding and requires individuals to possess multiple set of skills. Microsoft’s virtual project is able to achieve that within a period of 30-40 hours of work over 4 weeks. Not only does this marketing live project lay emphasis on being enthusiastic, smart, creative and thinking fast but also improves one's holistic skills.

Students pick up high demand skills such as:

  • Social Media Marketing

  • Referral Marketing

  • Experiential Marketing

  • Content Creation

  • Writing Skills

  • Visual Marketing

  • Basic Design Skills

  • Customer Engagement

  • Brand Activation

Soft skills are oft quoted as the reason that many a student is unable to crack that dream job opportunity. Microsoft’s virtual project in social media marketing provides students with an opportunity to challenge themselves. They pick up practical skills such as:

  • Creativity

  • Networking Skills

  • Strategic thinking

  • Communications Skills

  • Organisation

  • Community Management

  • Analytical Skills

  • Deadline Orientation

  • Independent Decision Making

  • Effective Time Management

  • Critical thinking

Technology pervades all aspects of work life. This live project for marketing students also ensures that students pick up requisite skills in these areas as well. These include - :

  1. Working on Cloud based Applications such as Google Sheets, Google Forms Google Drive for reporting, gathering feedback, sharing data, etc

  2. Social Media platforms such as Facebook for reaching out to audience.

  3. Mobile based project management tools to coordinate with the team.


Student speak:

“My objective of taking the project was to have the exposure to social media marketing. I had sterling opportunity to work with prominent organization as well as learned to exhibit interpersonal skills and had numerous chances to earn certificate of excellence which kept me on my toes to complete the project successfully.”

  • Pawanjot kaur, Chandigarh Group of Colleges , Chandigarh

“It's been a great experience working with Oyster. It is a great platform for all the students across nation to work on live projects with different Multinational Companies like Microsoft. I was able to apply and polish a lot of skills like creative, writing and convincing skills. Oysterconnect.com’s team was very supportive throughout the project tenure.”

  • Vidushi Srivastava, Jaipuria Institute of Management, Noida


Now, that you know, let us get started with the Virtual Live Project by Microsoft !

Have Questions? Check out our FAQs or Write to us at info@oysterconnect.com!