The Most In-Demand Digital Marketing Skills for 2015

You’ve heard the impressive statistics: 20,00,000 digital jobs are predicted by 2020 (BCG estimates), digital marketing salaries are rising and India’s digital economy will soon be worth $200 billion. In fact, about 4 lakh people in India now find direct employment because of the internet. India's internet economy could eventually create 65 million jobs and increase per capita income by 29% as more people come online, according to a Deloitte Consulting report titled 'Value of Connectivity.

"Great!",you think as you get fired up and ready to embark upon a lucrative digital marketing career. But there’s just one teeny tiny potentially life changing thing – you don’t know what skills you need or how to hone them.

Well, thanks to 'Digital Marketing Institute' who spoke to a number of leading digital marketing recruiters and asked them this one kind-of crucial-question, we now know the answer to: What are the digital marketing skills we need this year and beyond? They reveal the most in-demand skills for 2015 and we even unveil some useful tips on how to break into a brand new digital career.


1. SEO Specialist/Inbound Marketer


Search Engine Optimisation (SEO) isn’t just about getting your website found anymore. As Google’s search algorithm matures businesses are becoming more aware of the importance of implementing whitehat solutions like content marketing and guest blogging. SEO is certainly not dead – in fact it is growing, changing and evolving at a rapid rate. What’s more? It has been cited as one of the most in-demand skills of the year both amongst our recruiters and by Smart Insights.

Digital marketing managers need to find people who have built up a deep understanding of two core things: 1. The importance of providing value for the customer and building important relationships through inbound marketing practices. 2. The technical elements involved like canonicalisation and XML sitemaps. Oh and I’d add one final (but very important) thing. You’ll need to be genuinely interested in SEO and keeping a close eye on the constantly changing landscape to succeed in this industry.

Top Tips to Get Started With An SEO Career:

Create your own website and optimise it for SEO – you can showcase this on your CV.

Showcase your inbound marketing and SEO knowledge by creating relevant content and sharing it on social media.

Start creating relationships on Twitter and LinkedIn to identify and help out influencers online.

Study for and complete the Google Analytics Individual Qualification.

Learn about how to use Google Webmaster and complete the accompanying questions.

2. PPC Executive

The demand for Pay Per Click (PPC) specialists is heating up as businesses begin to see the important role PPC plays in bringing targeted traffic to their website. The role of the PPC executive is simple in theory: try and get the company’s website to the highest Google ranking possible. However, with high budgets at stake and more businesses than ever fighting for that coveted number one position, finding the right candidate can prove tricky.

If you’re thinking of getting into PPC you’ll need excellent maths and strategy skills. A firm grasp of both Google Adwords and Google Analytics is absolutely essential to ensure that you can effectively create, optimise and report on results-driven campaigns for your business.Your goal will be to get the most targeted traffic to your company’s website at the lowest cost possible.

How to Become a PPC Executive:

Study for and complete the Google Adwords Exam

Study for and complete the Google Analytics Individual Qualification

Look out for and watch PPC webinars and live chats.

Reach out to PPC influencers online and ask for advice on they made it in their career.

Sharpen your Microsoft Excel and additional maths skills that will help set you apart in the interview.

Create your own sample PPC strategy for a potential client – you can showcase this at your interview.


3. Content Manager

With every new Google update announced and every new social media algorithm implemented the importance of content marketing becomes increasingly clearer. The demand for qualified content marketers has surged in the past year as digital marketing managers realise the value of providing valuable content to their customers. Quality content creation feeds into many essential elements of the digital marketing mix, including email marketing, social media and SEO strategy.

Businesses are finding it difficult to find good writers with a firm knowledge of digital marketing. If you are a writer and are interested in becoming a content marketer you will need to spend some time learning and practicing the digital marketing fundamentals. Even more important? You will need to showcase your ability to create and implement an effective content marketing strategy that can help lead generation and increase engagement and brand loyalty.

Kickstart Your Content Career:

Create your own blog to help you showcase your writing and content marketing skills.

You can set up your own blog for free on WordPress.

Build up an active presence on Twitter and social media, highlighting your interest in and knowledge of content marketing.

Identify what you are interested in writing about and guest blog for relevant blogs in your niche area.

Read these blogs: Copyblogger, Boost Blog Traffic, Content Marketing Institute and HubSpot.

Learn basic PhotoShop skills to increase your hireability.

Publish your content on LinkedIn using its publishing platform.

Post your content on targeted LinkedIn groups in the hope that decision makers notice your efforts.

Build up a clear understanding of SEO and social media marketing and how content marketing fits in.

4. UX Designers & Developers

Demand for technical skills are also at an all time high – for example, today User Experience (UX) designers are highly sought after. User Experience Designers plan and create the look and feel of a website (or mobile application) to meet the demands, needs and desires of a brand’s target audience. Businesses are recognising the growing importance of this role as consumers continue to demand better products and experiences.

Daily tasks are varied but can involve creating wireframes, conducting user testing, creating surveys, analysing data and sketching out story-boards. A UX designer is responsible for enhancing customer satisfaction by improving the usability, navigation and ease of a product. They have one goal in mind: improving the user’s path.

Want to advance your digital marketing career? Pop along to and get work on a few Digital Marketing/ Social Media/ Content Management Live Projects & Virtual Internships.